The Good NewsThe good news is, that no longer are we restricted to having to rely entirely on a publishing company as a gatekeeper to successfully promote and sell our books. We have reached a point where the same promotional, printing, sales and distribution capabilities, once only available to major publishing companies are becoming available to everyone. These tools are free and easily accessible online, which is also, I might add, where the readers are browsing and doing a majority of their shopping.
The Bad NewsThe bad news is just that. The old ways of browsing for new books in the book stores are rapidly disappearing as major brick and mortar stores are losing out to digital and going out of business. Ebooks are now outselling print books (according to Amazon) and as a result, the majority of the promotional focus is now done online. The new prime time is no longer sitting around the TV at night with the family or reading the newspaper. It is now online, on the mobile devices, on your Facebook wall, in the blogs and in the apps. If you want to market a product successfully, these new mediums are where you now have to target. To add to this growing pressure to adapt to all of these changes, consider this: According to a recent article on Smashing Magazine:
"...if you recorded all human communication from the dawn of time to 2003, it’d take up about 5 billion gigabytes of storage space. Now we’re creating that much data every two days."What this means is we are in the middle of an exponential growth curve of garbage content production. People are writing and publishing in droves and without publishers and editors to filter it, "most" of it is pretty bad. Without the help of contextual platforms such as Google, Apple's Siri, Facebook, and other upcoming services that help to push you relevant information based on your interests, it will soon become impossible to separate the cream from the crap. As a result, people will continue to rely on these filters to insure that they are receiving relevant content and the ability of authors and writers to stay on the good side of these filters, will require considerable focus on tech and networking.