One of the projects I did this past fall finally launched this weekend and i’m really excited about how it turned out.
Working as senior concept for the digital media agency Scholz & Volkmer, I provided UX consulting and information architecture for the Bayer 04 Leverkusen Heimspiel iPhone and Android App for the Bayer 04 Leverkusen Fußball (soccer) Team.
The team was having a problem with wireless connectivity in their stadium. As a result, the fans were missing out on a lot of game related mobile and social experiences.
The Heimspeil app was created to provide registered fans free wifi connectivity while in the stadium network. Via the app’s timeline based UI, they could experience realtime game updates, stats, streaming video and participate in polls and other social activities.
The result was a more rich & engaging experience for the fans as well as a more focussed marketing and communication platform for the team and stadium.
Congrats to a great team who worked really hard and did an awesome job!
Update June 2014:
The App was featured in the June 2014 Issue of Sponsors Magazine, a leading German-language producer and provider of information in the sports business industry.
Update July 1, 2014:
Here’s a nice review video of the App. (In German)