The project I was working on for the last year and a half is FINALLY LIVE! My “technical title” was Senior Information Architect for Crytek’s new social network called GFACE.

It is hard to describe all the roles and responsibilities I had on this project because I wore so many hats that covered so many touch points. I can honestly say that I have never put so much effort and personal blood, sweat, tears and great ideas into a project as with this one. I am really proud to have worked with such a talented team and I am really happy that it is now live.

This was a lead position acting as Senior IA, UX designer and marketing consultant, working closely with a creative director, biz dev, social game designers and developers with the goal of building: a gamer-focused, next generation social network that “Played Like a Game”

My Roles included:

  • User Experience Design
  • Information Architecture
  • Interaction Design
  • Creative Direction
  • Mobile iOS UX/IA design
  • Social Media Marketing Consulting

High level concept development for:

  • Social & viral advertising
  • Social & Brand Strategy
  • Game layer/gamification
  • Virtual currency & Economy
  • Achievement systems
  • Social & Casual Game conception

The service is now in Closed Beta release. Check it out!

Follow me: If you are a gface user, you can follow me there at: