QR Codes

First an announcement for anyone who is interested. I am in the process of polishing off the second draft of my new Twitter related ebook. (Title has yet to be determined)

I know, i know… there are a ton of them out there, but instead of regurgitating the same old crap as everyone else, I wanted to take a little different approach and hit on some of the more unconventional topics in relation to Twitter, social networking, marketing and sales.

I think people will really like it, and my hope is that it will be a valuable resource on the subject. Might shock some people, might piss a few people off too, we’ll see… sounds good huh?

Anyway, before it’s all wrapped up and spell checked to death and I spend way too much time obsessing on the cover design and promo material, etc I wanted to take a little time and ask your opinion:

What Would You like To See in A Marketing Related Twitter Book?

  • Are there any topics that just haven’t been covered in other products?
  • Are there any burning questions you want answered?
  • Anything new and exciting that you think should addressed that hasn’t yet?
  • Any skills, solutions, systems, processes, methods you would like to see addressed or defined in more detail?
  • Do we need another Twitter book?

My goal with this is to not only write the kind of book on the topic I personally would like to see, but others as well. so your input is really valuable to me. So please feel free to comment or shoot me an email at:

seanearleyrocks@googlemail.com

I would love to hear your thoughts and get your input.

Just testing out the official WordPress app for Android.

It Works… Kind of a nice feature for microblogging, but to be honest, writing a large blog post on my little android keypad is not so fun, so I probably wont be using it much. It does have a save feature though so that is super nice.

What the heck are QR Codes? A QR Code (or Quick Response code) is a matrix style graphical code similar to a bar code, invented by the Japanese corporation Denso-Wave in 1994, as seen in the example. They can be read using a scanner and most recently by cameras on mobile phones with special software apps.

qrcode_se2
Originally designed to track parts in warehouses, they have since become very popular in Japan in much broader contexts, where they are used for huge mobile advertising campaigns.

Since QR codes can embed all types of data, they are now being used to contain URLs, messages, personal contact data and most recently as hyperlinks to identify objects in the physical world.

QR Codes have been big in Japan due to the fact that the mobile devices there are already equipped to read them. They use them everywhere, on billboards, vending machines, websites, advertising, even popular fashion, but up until now, the west has been slow to adapt due to mobile technology restraints.

All of that is all about to change though. [click to continue…]