Bayer 04 Leverkusen HEIMSPIEL App

One of the projects I did this past fall finally launched this weekend and i’m really excited about how it turned out.

Working as senior concept for the digital media agency Scholz & Volkmer, I provided UX consulting and information architecture for the Bayer 04 Leverkusen Heimspiel iPhone and Android App for the Bayer 04 Leverkusen Fußball (soccer) Team.

The team was having a problem with wireless connectivity in their stadium. As a result, the fans were missing out on a lot of game related mobile and social experiences.

The Heimspeil app was created to provide registered fans free wifi connectivity while in the stadium network. Via the app’s timeline based UI, they could experience realtime game updates, stats, streaming video and participate in polls and other social activities.

The result was a more rich & engaging experience for the fans as well as a more focussed marketing and communication platform for the team and stadium.

Congrats to a great team who worked really hard and did an awesome job!

The Promo Page for the App – Click Here
German iTunes Page – Click Here
Google Play – Click Here

Update June 2014:

The App was featured in the June 2014 Issue of Sponsors Magazine, a leading German-language producer and provider of information in the sports business industry.


Update July 1, 2014:

Here’s a nice review video of the App. (In German)

Unilever’s “Fragrant Flowers” Facebook Game

Here is a screen capture for the first level of a Facebook game called “Fragrant Flowers” that I helped develop while at Razorfish for Unilever’s Drive/Rinso/Surf laundry detergent. (It is called Surf in the UK and Asia and Rinso in Turkey)

The goal of the game is to grow a virtual flower. A different flower every week, for 6 weeks. Each flower is representative of the different fragrances of laundry detergent. The player has to water the flower, talk to it and protect it from different types of weather.

This version, which runs for 6 weeks, was launched in Argentina and the text is in Spanish. My role was user experience consultant, information architect, project manager, I created the game design document, the wireframes and coordinated the audio recording for sound FX.

The project had a very short launch window, a small budget and skeleton crew, so I think the team did an awesome job.

Crytek’s GFACE Social Network

The project I was working on for the last year and a half is FINALLY LIVE! My “technical title” was Senior Information Architect for Crytek’s new social network called GFACE.

It is hard to describe all the roles and responsibilities I had on this project because I wore so many hats that covered so many touch points. I can honestly say that I have never put so much effort and personal blood, sweat, tears and great ideas into a project as with this one. I am really proud to have worked with such a talented team and I am really happy that it is now live.


This was a lead position acting as Senior IA, UX designer and marketing consultant, working closely with a creative director, biz dev, social game designers and developers with the goal of building: a gamer-focused, next generation social network that “Played Like a Game”

My Roles included:

  • User Experience Design
  • Information Architecture
  • Interaction Design
  • Creative Direction
  • Mobile iOS UX/IA design
  • Social Media Marketing Consulting

High level concept development for:

  • Social & viral advertising
  • Social & Brand Strategy
  • Game layer/gamification
  • Virtual currency & Economy
  • Achievement systems
  • Social & Casual Game conception

The service is now in Closed Beta release. Check it out!

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