I am always on the lookout for new ideas and niches and magazine stands are one of the BEST places to discover new things.
I love magazines. They are nice little bundles of targeted demographics and are full of even more targeted advertising for products within those niches.
One of my most favorite things to do is go to a magazine stand and browse strange, random publications. Ever since moving to Germany, I realized that I don’t allow myself that little indulgence quite as much as I did back in the “States” plus since English magazines sold here are outrageously priced, I don’t buy too many.
It’s too bad too because they have all KINDS of crazy new stuff to discover here and it turns out one of my new favorite magazines in the world right now was right under my nose all this time in the form of a new German publication called: Business Punk.
I guess targeted to higher income hipster German men who… like to wear Rolexes, make good money, but still skate to work?
I don’t know, but I like it. Kind of a mish-mash of Forbes, Maxim and Wired all munged together in a nice, edgy package with some pretty decent hipster-ish,-businessy articles.
How’s that for a demographic for ya though? Business Punk. Two words I would never have thought to naturally link together until now, but for some reason, doesn’t seem really too far fetched anymore. It got me thinking though, what other kinds of interesting niches are waiting for me in this new, foreign, magazine wonderland?
I’ll have to explore and will share what I come up with.
But back to the magazine though, it’s actually funny because after I picked up my copy, I had it sitting on my desk and a coworker walked by and said “oh yeah, I know that magazine. Weird, you’re kind of like the perfect target demographic for that.”
Strange, considering i’m 40 and never once considered myself a punk (although i was a skater in high school)
My question is: Is this age demographic right? Business Punk claims to be targeted to men aged 25-39, but the punk movement started in the early to mid 70’s so is it actually off?
Or is it more like, old punk new punk?
Or is it so not punk it’s really punk, or is it really not punk, or is it?
I’m confused… but I still like the magazine.
But then again, isn’t to like something really not punk? Or is to admit that you like something these days so rebellious that it’s actually the new punk. Again, i’m confused…
What are your thoughts on this demographic?
Love it, Hate it?
Leave a comment and let me know.