Welcome to the Collective

Welcome to the Collective

I like to collect things.

Throughout my entire life, I have always had some sort of collection going.  It started with comic books and Matchbox cars, then model rockets, then tropical fish, then action figures, then guitars, then mexican art, then books, then Harley Davidson t-shirts, the list goes on and on.

You see, much like squirrels instinctively hoard nuts and berries for the winter, humans have these instinctive, primal urges hard coded into our brains too. With us, however, it is a little more complex.

With the advent of 24 hour grocery stores and electricity, somewhere down the line, we stopped NEEDING to hunt and gather to survive, or collect pelts or the skulls of our enemies. (more…)

Business Punk Magazine

Business Punk Magazine

I am always on the lookout for new ideas and niches and magazine stands are one of the BEST places to discover new things.

I love magazines. They are nice little bundles of targeted demographics and are full of even more targeted advertising for products within those niches.

One of my most favorite things to do is go to a magazine stand and browse strange, random publications. Ever since moving to Germany, I realized that I don’t allow myself that little indulgence quite as much as I did back in the “States” plus since English magazines sold here are outrageously priced, I don’t buy too many.

It’s too bad too because they have all KINDS of crazy new stuff to discover here and it turns out one of my new favorite magazines in the world right now was right under my nose all this time in the form of a new German publication called: Business Punk.

I guess targeted to higher income hipster German men who… like to wear Rolexes, make good money, but still skate to work?

I don’t know, but I like it. Kind of a mish-mash of Forbes, Maxim and Wired all munged together in a nice, edgy package with some pretty decent hipster-ish,-businessy articles.

How’s that for a demographic for ya though? Business Punk. Two words I would never have thought to naturally link together until now, but for some reason, doesn’t seem really too far fetched anymore. It got me thinking though, what other kinds of interesting niches are waiting for me in this new, foreign, magazine wonderland?

I’ll have to explore and will share what I come up with.

But back to the magazine though, it’s actually funny because after I picked up my copy, I had it sitting on my desk and a coworker walked by and said “oh yeah, I know that magazine. Weird, you’re kind of like the perfect target demographic for that.”

Strange, considering i’m 40 and never once considered myself a punk (although i was a skater in high school)

My question is: Is this age demographic right? Business Punk claims to be targeted to men aged 25-39, but the punk movement started in the early to mid 70’s so is it actually off?

Or is it more like, old punk new punk?

Or is it so not punk it’s really punk, or is it really not punk, or is it?

I’m confused… but I still like the magazine.

But then again, isn’t to like something really not punk? Or is to admit that you like something these days so rebellious that it’s actually the new punk. Again, i’m confused…

Anyway… you can check out Business Punk for yourself on their website or on their Facebook page.

What are your thoughts on this demographic?
Love it, Hate it?
Leave a comment and let me know.

An Evening With Ed Dale

An Evening With Ed Dale

Who is Ed Dale and what is the 30 Day Challenge?

If you are not familiar with Ed Dale, he is one of the world’s top internet marketing gurus and the mastermind behind the 30 Day Challenge, one of the greatest, most comprehensive, free internet marketing training programs available today.

For people wanting to learn how to make money on the internet, the 30 Day Challenge is the starting point. Hands down, no questions asked… The goal of the program is to help complete newbies understand how to make their first dollar online, and the program has gained world wide success, because it really works. As a result, people are actually making money and it is opening up new windows of opportunity for people struggling to find new income streams for themselves in today’s troubled economy.

The Meetup

Last night I had the pleasure of meeting with Ed in Frankfurt Germany for an impromptu 30DC get together for drinks and schnitzel. Upon hearing of the meet up, i cancelled everything and eagerly jumped the train to Frankfurt where I met him in the hotel lounge where we sat and talked for about a half an hour for a surprising, private one on one before we headed off to meet the rest of the group at the restaurant. Two of the guys there were Frank and Dinu from YUM in Frankfurt. (more…)