Looking for More Effective Ways to Promote Your Online Luxury Real Estate Campaigns? Maybe I can help.
Here is a sample of a real estate website and slideshow video, promoting a $3,000,000 luxury home in Stagecoach Colorado. The home was for sale by owner, who was having a hard time drawing attention to the property. Instead of relying solely on the real estate agent to find a buyer, the client contracted me to promote the home more directly.
Using various internet and direct marketing strategies, including design, copywriting, social networking, blogging, article submission and a video tour, we were able to target affluent buyers, local businesses and competing realtors.
These efforts achieved two things:
- The home sold within about 6 months time
- I can claim bragging rights for being the first guy to sell a Mansion on Twitter!
This experiement goes to prove that internet marketing isn’t just about selling ebooks and training courses. You can apply the same mechanics to sell pretty much anything as long as you have a proper strategy and the ROI is worth the effort.
Overall it was an exciting opportunity and an introduction to promoting real estate online. It was a lot of fun and I look forward to doing more projects like this in the future.
Sean Earley is an American digital consultant, podcast host, speaker, publisher & music producer. He advises Fortune 500 companies, entrepreneurs and organizations on innovation, new technology, strategy, communications, marketing & design. He is the host of several podcasts and makes regular appearances on international media platforms where he discusses the latest trends in technology, culture, business and politics.
